Thai Style Sugar Hut

�CHATTING OVER A BEER AT THE BALCONY & COME UP WITH AN IDEA FOR THE WON�

(The Sugar Hut ,Pattaya ,Thailand)

My dear Sunya ,

            I thought I'd start the New year wan a pleasant task ; one I've been meaning to tackle for a month !

            This year's Creative Directors Conference was again a huge success . It the fourth time the ogilvy mob have been to the Huts, and every year our product seems to improve . It may not be entirety to do with the venue , but I for one , am not about to tempt the fates � well be back again for sure .

            Once again this year, not a single cause for any complaint Your staff continue to be good - natured & charming and the atmosphere could not be move conducive to creative thought

            One story may amuse and interest you at last years conference , the Creative Directors Our offices in Manila & Bombay were chatting over a beer or two one their balcony , & came up with an idea for on ad for Pepsi - cola .

            Subsequently . The ad was produced . And it won the grand Pux in the London international awards for 1997 ! You could hardly have a more amazing recommendation - thank heavens the other agencies don't run their conferences at the Huts is my only comment

            Many thanks from us all

NEIL FRENCH
January 1, 2026